Co-selling Zendesk: Case Studies
Close Your Sales Calls With Help From 729 Solutions
Client
ASG Technologies
Case Study #1: ASG Technologies
Business Scenario
Zendesk Account Executive Jeff Gershon came to 729 Solutions to help him address the concerns of ASG Technologies. At the time of the first call, ASG had been considering buying Zendesk for six months. The stakeholders knew that they needed to make a change, but had a number of fears that were blocking them from making any decisions.
Graham Silbermann, 729 Solutions’ Partner Sales Lead, joined Jeff on two calls with ASG to walk through Zendesk and address any concerns. By bringing in 729 to talk about services the customer suddenly addressed all questions that were preventing them from moving to Zendesk:
- How would they move their data from their closed legacy database to Zendesk?
- How many people-hours would be needed to administer Zendesk? Would they need to hire a Full-Time Employee (FTE)
- Are there best practices for implementing Zendesk?
- What if they missed something important, or did something wrong?
Our Role
Sales Enablement
Zendesk Implmentation
Zendesk Maintenance
Outcome
ASG closed in one week of the co-selling effort between 729 Solutions and Zendesk.
Since then 729 has successfully implemented Zendesk to their custom workflows and trained ASG to use the product. 729 Solutions has stayed working for ASG in a long term maintenance contract to keep supporting the growth of the account and Zendesk has another satisfied customer. ASG has improved their overall customer service experience and now provides consistent and quality support for their customers. Their employees are equipped to handle any customer service need and feel confident in their ability to use Zendesk to respond to tickets, answer questions and track information.
Client
TED Talks
Case Study #2: TED Talks
Business Scenario
TED Talks have become a well known throughout the world for their focused agenda: to make great ideas accessible and spark conversation. 729 Solutions was referred to TED who were evaluating a few customer success tools including Kustomer, Help Scout, and Intercom. TED knew they would need services no matter what product they bought, but were fearful of making the wrong decision and wreaking havoc on their non-profit mission.
Zendesk Account Executive Matthew Burke and 729 Partner Sales Lead Graham Silbermann worked together in parallel to address the fears of the client and close the deal. Graham provided Matt with vital business intelligence when TED seemed to be moving away from Zendesk. In this hyper competitive sales deal 729 made sure TED was given:
- Appropriate and timely value propositions about Zendesk features.
- Detailed information about integrations.
- Demonstrated ease-of-use of Zendesk by the TED employees.
Our Role
Sales Enablement
Customer Success Support
Desk to Zendesk Migration
Outcome
By closely aligning with sales goals, the deal was closed.
729 will be helping TED migrate from Desk, implement Zendesk and deliver on their go live timeline. Ted Talks are free to focus on their mission of bringing amazing ideas from individuals to the wider world, and sparking conversations that will change the future.