Are you just starting to utilize HubSpot, or are you considering starting to use it as a base for your inbound marketing efforts? If you are new to HubSpot or Inbound Marketing, we encourage you and your team to take the time to go through HubSpot Academy. The Academy offers free online courses, certifications, and training videos to help you understand the HubSpot infrastructure and learn inbound marketing principles.

HubSpot Academy Basics

Pick your experience by going through individual lessons, or by following tracks. A track is a group of lessons put together to give you the most in-depth overview of a particular topic. Use the categories available to find the specific lessons and tracks that you would like to take.

Categories include:

  • Marketing
  • Sales
  • Service
  • Design
  • Partners
  • Beginner
  • Intermediate
  • Expert
  • Start-Up

Lesson Topics include:

  • Social Media
  • Sales Enablement
  • SEO
  • Video
  • Inbound Marketing
  • Content Marketing
  • Website Design
  • Inbound Sales
  • Marketing Automation
  • Inbound
  • Lead Generation
  • Reporting
  • GDPR
  • Contact Management
  • Email Marketing

Product lessons include:

  • Documents
  • Templates
  • Websites
  • Emails
  • Development
  • Pop-up Forms
  • Integrations
  • Reports
  • Campaigns
  • Tickets
  • Social Media
  • Ads
  • Contacts
  • SEO
  • Projects
  • Landing Pages
  • CRM
  • Calendar
  • Forms
  • Blog
  • CTAs
  • Customer Feedback
  • Design
  • Lists
  • Conversions
  • Workflow

Easily go through tracks and lessons, and HubSpot will keep track of what you have finished and keep your place when you take a break. You will also be able to track your progress and see different accomplishments made throughout your educational adventure, like when you earn certificates.

HubSpot Academy is one of the best features that HubSpot offers in terms of truly helping customers understand how to use marketing to their company’s advantage. With such a wide range of topics covered—and the ability to move at a speed that works for each individual—the education offered is useful and insightful. Even if you are not using HubSpot as the main tool in your toolbox, the principles can be applied in many ways. It’s a one-of-a-kind and incredibly useful for those just getting started in marketing and sales practices, as well as those with seasoned experience.

Learn more about HubSpot Academy and other education opportunities here

 

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