User Persona Creation Workshop
In a User Persona Creation Workshop, 729 Solutions will walk you through the process of creating a unique user persona that represents who will be interacting with your product or service. A user persona isn’t restricted to the final consumer who purchases your product (that would be a buyer persona) but can be created for any role that will interact with your product or service along its journey. User personas are instrumental when developing a strong user testing program or deciding what kind of user interface (UI) will work the best.
As an example, pretend your product is a Learning Management System (LMS) that serves students who are participating in distance learning. You could create user personas for a variety of people who would be interacting with the LMS, not just the end-user (the student). Other user personas could be created for the teachers, the software administrators, or the parents. Each one of these users will interact with your product in a different manner depending on their roles. Having a clear and concise mental picture of who all of your users are will help you to make decisions along your business journey. Knowing more about your users will allow you to tailor every aspect of your business to better meet their needs, from the layout of your website to what new services to offer.
What to Expect
We’ve identified three types of workshop sessions that will help us give you the direction you need for where your company is at the moment. You might start in one stage and move to another, or come in knowing exactly what you’re looking to accomplish. Either way is completely fine; 729 Solutions will meet you where you are and guide you through the journey of identifying and developing user personas.
Session 1 – Educate
Help 729 Solutions understand your current users! Provide us with any information you have on them, and how you gathered that data.
Session 2 – Explore
It’s time to take a deeper dive into understanding your various users. Who are they, what are their needs, and what are their pain points?
Session 3 – Reveal
These sessions are where we circle back to you with our findings. We’ll go through the user persona profiles that we developed, and talk about how you can use this new information to improve your company’s performance and service.
Educate – Identify Your Users
Our first step will be to identify the various potential users of your product or service. How many user personas you ultimately develop will vary greatly depending on what specifically your company does and how many different kinds of people use your product throughout its lifecycle. This is a brainstorming process where we’ll encourage you to look high and low throughout your business processes to make a list of any and all people who interact with your product or service.
729 Solutions will ask questions about how your product is used day-to-day, and we might even help you identify some users that you didn’t know existed! You probably won’t need to make a full persona for each user you identify; 729 will help you whittle down the list and decide on a few personas that encompass most of your user scenarios.
Explore – Flush Out Your User Persona Profiles
This second step to creating your user personas can be the most fun, and the most insightful! In this step, 729 Solutions will continue to ask you questions about each of your users to build out a full profile of that person. Some of the questions we ask will rely on your own business acumen for your specific field, and some might require a little bit of research or dig into data sources.
The sky’s the limit when it comes to flushing out user persona profiles, but here’s a sample of the kind of details we’ll start with:
- What is their job title?
- What are their job responsibilities?
- What is their demographic information?
- Where do they get their news and information?
- What are their biggest pain points?
- How do they solve problems?
- What are their dreams and ambitions?
- What limitations do they face?
- What are the pain points they might face while using your product?
Reveal – Put It All Together
Once we’ve talked through identifying your users and flushing out their profile it’s our turn to pull everything together into a clear and concise user persona. For each user persona, we will create a dossier that includes:
- A fictional name that helps your whole team stay on the same page
- A fictional life story to give a little more depth and humanity to each profile
- Demographic details, such as:
- Educational level
- Pain points and possible solutions
- Dreams and ambitions
- Limitations or challenges faced
Additionally, we’ll make sure you have all of the data and information that we correlated while working on your user personas. If we generated new survey results, interview responses, or even website analytics, we make sure you have that data to review and understand.
Prepare for Your User Persona Workshop
729 Solutions will be doing the heavy lifting during the workshop itself, but we count on our clients to do a little homework ahead of time so that we can keep the process moving along smoothly and quickly.
Most importantly, when we start the user persona creation process we are looking for any information about your existing users that you already have. The format of this information is less important than the information itself. Even if you’re not sure what this information is telling you, we believe every piece of data is part of the puzzle that we’re helping you assemble.
Some examples of data that we’d love to see include:
- Current user surveys
- User interviews
- Website analytics
- Internal company reports, charts, or summaries
- Graphs demonstrating trends, usage, or other data
Now that you have a better understanding of what 729 Solutions can provide when identifying and creating user personas, it’s up to you to get the ball rolling. A quick conversation with one of our team members can help you identify which session type (Explore, Educate or Reveal) is the best place to start, and give you a general idea of a timeline. We can also answer any questions you have about the user persona creation process, or how companies use their user personas to improve their business.