My Website Isn’t Bringing In Organic Traffic. Now What?
Here’s the scenario – You’ve spent a lot of time building a beautiful new website, started a blog, and expanded your social media efforts – but now you are frustrated because you are still not getting the traffic you expected. What’s the deal?
You might not be getting a lot of views because you haven’t yet optimized your site for SEO. SEO, or search engine optimization, is the process of picking and using keywords and phrases in your content in order to make your website or blog searchable on search engines like Google or Bing. Having well thought out and planned SEO can bring your content to the next level.
Take Advantage of HubSpot’s SEO Tools
If you are looking for a great tool to make SEO (or any other marketing!) easier, then look no further than HubSpot. HubSpot walks you through improving your SEO every step of the way and creates easy to read reports that show analytics for your site and how it’s functioning in the real world.
One of the many upsides to using HubSpot is the integrated system that makes marketing easy. All of their content creation tools (like global CTA’s, landing page templates, social media and blog posts, etc.) are integrated with their SEO tools. It works automatically as you create content, making suggestions for optimization opportunities along the way.
How does the HubSpot SEO tool work?
The HubSpot SEO tool works in a few different ways making it a multifaceted solution, especially if you are new to working with SEO.
Build your brand with a solid content strategy
It’s important to organize your website and blog using topics because that is what search engines are looking for. Think about your content strategy as a road map for how you want to get your voice to the world and the right people to your content.
HubSpot makes it easy to build out a content strategy keeping this in mind and works with you throughout the SEO process. Using the SEO content strategy tool you can easily organize the topics that are relevant and important to your client base. Around each topic, create a web of supporting content like blog posts, web pages, and landing pages.
After you’ve done this, each time you return to the tool, HubSpot will make topic suggestions based on things your competition is doing, the popularity of topics, relevance to your business or product, or based on topics you have worked on and written about in the past. If you don’t know where to begin or what topics to start with, let HubSpot lead the way.
Once a topic is created HubSpot will then use its integrated content tool to suggest and help create a network or “cluster” of blog and web pages around a single topic. When you are done you will have created a web of information and resources for your customers, as well as a solid content strategy for your business.
Never miss an opportunity!
HubSpot never wants you to miss out on an optimization opportunity. That’s why they added the ability to get SEO tips in real-time while you create content. While you work on a blog post or a landing page, HubSpot will suggest better keywords and linkable content to connect to, so you don’t have to think about it. In addition, HubSpot provides checklists to keep you on track and make sure you don’t forget any of the important aspects of your SEO as you create, instead of as an afterthought.
Improve your SEO over time
HubSpot offers integrated reporting tools that can be used to keep track of how your content is performing once it is published. Having a competent reporting tool can help you decide which topics to expand on and keep putting effort into and which are not working out, helping to increase your ROI (return on investment).
The HubSpot integrated reporting tool can measure how any specific topic cluster is doing. It looks at and measures how the topic is generating traffic, leads, and customers. It also tracks how many of your leads come from organic searches and whether they come through your website, blog, landing page or are a part of a particular topic or strategy campaign.
Ready for a Demo?
If you want to better understand creating a content strategy and how to use SEO, let 729 Solutions connect you with our HubSpot expert for a demo ASAP! We recommend you consider adding HubSpot into your tool belt and take advantage of the ease of use and automation it provides. Hubspot not only teaches you the basics, but it will support you and your marketing team no matter the experience level you are coming in with. Before you know it, your content will be performing better than ever on search engines and reaching more of the right audience, at the right time in their buyer journey.
