If you’ve ever wondered how to increase customer spend, today’s CX Quick Tip is for you. Brandon Tidd, Zendesk Architect at 729 Solutions, shares how tailoring support options based on customer needs can help achieve this goal. Register for Zendesk CX Trends 2022 now!
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Transcript
James: We’re back with “Top 10 Tips or Successful CX in 2022”. My name is James and joining me once again is Brandon Tidd, Zendesk Architect at 729 Solutions. Welcome back, Brandon.
Brandon: Howdy!
James: Well, we’ve been talking about it for the last few days. Zendesk’s “CX Trends 2022” event is coming up on February 10th, and that’s just a week away.
Listeners can find a registration link in the video description. Be sure to register now. Let’s get into it, Brandon. What is Tip #8?
Brandon: Yeah. So this one I thought was really interesting. 93% of customers will spend more with companies that offered their preferred option to reach customer service, for example, chat.
But 89% of customers will spend more money with companies that allow them to find answers online without having to contact anyone as a self-service.
James: Hmm, interesting. And how can companies use this information to grow their business?
Brandon: So I think it speaks to knowing what your customers need, but not expecting them to have all of their needs be exactly the same, right?
So there’s dual purpose in also providing information for them to reach, but still giving them the ability to access a human if they need to. And the happiest customers are using platforms like Zendesk to combine those into one seamless customer experience.
James: Brandon Tidd is our Zendesk Guru and CX Champion at 729 Solutions.
Brandon, thanks again, we’ll see you tomorrow for Tip #7 as we continue our countdown of the “Top 10 Tips for Successful CX in 2022.”
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