The difference between ‘Brand’ and ‘Logo Design’

The difference between ‘Brand’ and ‘Logo Design’

As a designer, I often run into people that confuse the concepts of ‘logo design’ and ‘brand design’. Usually it’s pretty clear what the client is actually talking about, despite misusing the terms, but let’s take a sec to explain the difference.   Logo Design Let’s...
What’s the Big Deal About Responsive Websites?

What’s the Big Deal About Responsive Websites?

Have you ever browsed a website on your phone and realized the text was too small to read without zooming in? You end up having to pinch in and pan back and forth across the screen to read each line? Of course you have. It’s a pain for the user and a nightmare for the...
CMYK, RGB & Spot Colors

CMYK, RGB & Spot Colors

CMYK, RGB & Spot Colors What is the difference, and why does it matter? I’ve found myself explaining to clients why their business cards won’t look as bright as the colors on their computer monitor (if printed in CYMK) or why it’ll be hard to match that color from...
Understanding Resolution vs Pixel Dimension

Understanding Resolution vs Pixel Dimension

PPI? DPI? RESOLUTION? WHAT ARE THEY TALKING ABOUT?! As web designers, we often work with clients that throw around terms like DPI or Resolution, but then  find that clients don’t seem to fully understand what any of it means. Even as professionals, it can get a little...
VECTOR VS. RASTER IMAGES

VECTOR VS. RASTER IMAGES

(Note: “Raster” images are also often referred to as “Bitmap” images. For the sake of this article, I’ll stick to calling them “Raster” files/images, but they’re often interchangeable)   FORGIVE US FOR FORGETTING Graphic designers often forget that not everyone...