The Steps to Creating Your Perfect Logo

The Steps to Creating Your Perfect Logo

When the time comes for a new logo there are a series of steps we take to ensure we created the logo you love, quickly.  Lets take a quick look at the specific steps we take with our clients, going from ‘logo request’ to ‘logo completion’.   Step 1. We ask A LOT of...
The difference between ‘Brand’ and ‘Logo Design’

The difference between ‘Brand’ and ‘Logo Design’

As a designer, I often run into people that confuse the concepts of ‘logo design’ and ‘brand design’. Usually it’s pretty clear what the client is actually talking about, despite misusing the terms, but let’s take a sec to explain the difference.   Logo Design Let’s...
What’s the Big Deal About Responsive Websites?

What’s the Big Deal About Responsive Websites?

Have you ever browsed a website on your phone and realized the text was too small to read without zooming in? You end up having to pinch in and pan back and forth across the screen to read each line? Of course you have. It’s a pain for the user and a nightmare for the...
CMYK, RGB & Spot Colors

CMYK, RGB & Spot Colors

CMYK, RGB & Spot Colors What is the difference, and why does it matter? I’ve found myself explaining to clients why their business cards won’t look as bright as the colors on their computer monitor (if printed in CYMK) or why it’ll be hard to match that color from...