Why Companies Employing Web Consulting Will Get Better Results Than You

There is no question that a website is one of the most important pieces of a business’ marketing strategy.  And not just any website, but a professional site that is well-organized, easy to navigate, and that yields results for the target customers who will use it. With all of the available tools, website builders, agencies, and freelancers, how exactly does one achieve this? We’re going to dive into all things web consulting, UX/UI and web design consulting. We’ll explain how they differ, the benefits of each and how to successfully incorporate them into your business strategy.

Then, we’ll show how to transform your business by giving it a fresh, engaging online presence that blows away the competition.

Let Us Help You Prove the Roi of Good Web Design to Your Decision-maker.

Get our free guide, How to Convince your Boss to Invest in a Web Design Consultant, and learn about our three-part framework will provide you with concrete guidance that’ll have you persuading your leaders in no time.

What Is Website Design Consulting?

To answer this question, we first need to have an understanding of what kind of design we’re talking about. Don’t just think of coordinating colors and pretty images (though these are important, too).

A well-designed project (be it a website, software integration, datasheet, logo, postcard…etc.) is paramount for the target user to quickly and easily understand its purpose.

Poorly, or non-designed, projects can be confusing to look at, and typically leave the user unsure where to start. Confusion doesn’t convert and in our competitive online world, this means your poorly designed site is losing your business.

A good design has these things that fit into every aspect of every project:

Intuitive UX/UI:

Websites should clearly show the user where to start. Links and button locations and purpose should be obvious. Good design is usually “invisible,” everything is intentional.

Visually Welcoming:

All projects should be inviting and accessible. Should users feel happy? Sad? Scared? Safe? All of this can be accomplished by design.

Visually Competitive:

How do we ensure our client stands out in a crowd from their competition? Their project must look beautiful, easy to use, and highlight what makes them unique.

What does a website design consultant do?

So, what exactly do web design consultants do? Let’s take a quick look into what they do and how they can help your business grow and thrive.

A solid web design consultant solves complex problems for their clients and acts as a true partner in their business growth. They will start by opening a dialogue with your business to identify your goals and create a roadmap to site success.

  • Website design consulting services specialize in creating user-friendly sites that reliably attract visitors and engage them with your content.
  • Your web design consultant not only helps you build site traffic and avoid technical glitches but also delights your audience with easy usability.
  • Professional, expert web design shows your visitors exactly what they need at exactly the right moments. It avoids confusing, unnecessary distractions so you can focus on driving your message home.

Through collaboration, you and your website consultant will design a site that looks terrific and functions flawlessly.

How a website design consultant can save you money?

So many people have great ideas, but few website developers or designers have a broad enough base of knowledge to get you through:

  • understanding your users,
  • mapping out how they prefer to navigate virtual experiences,
  • detailing out the technical pieces of the project,
  • and estimate a true overall effort to execute from start to finish
Headshot of Rob Fife

Rob Fife

We spoke to our founder to learn about the company’s decision to place such importance on including website design consultants in our project planning process. He’s been at this since the 1990s and has worked on countless projects with every type of developer, engineer, and designer you can imagine. Here’s what he has to say about it:

  • Developers can tend to over-engineer things, which tends to cause more problems than solutions
  • The web design consulting process puts the appropriate guard rails in place
  • Designers design for elegance – to ensure that we develop things that help users get to where they need to go with as few steps as possible
  • As we’ve said before, it’s not just about pretty pictures. The web consultant actually becomes the drum major – the rest of the project team is all marching to that beat
  • The design process is essential to good engineering
  • The web consultant ensures that we can fully deliver on your current needs, within your current budget, while also planning for future iterations you will need
  • The designer can give us both visuals and workflows – which became the blueprint for the scoping process, and directions for the engineering

All of this to say, web design consultants ensure that we do not over-engineer or under-engineer. This saves time in development (saving time is saving money) while also ensuring your project gets everything it needs and nothing more (or less!).

How website design consulting helps your business thrive?

When you have world-class web design consulting, the design of your site will naturally and organically draw in your target audience. Your website consultant keeps track of all the latest web design best practices so you don’t have to.

  • Develop a site that meets the latest internet standards
  • Attract attention from search engines
  • Bring insights from hundreds of other projects
  • Create a site that’s a pleasure to use
  • Help build loyal customers for your business

Why is all of this so important?

Consider this fact: The average person now has a shorter attention span than a goldfish.

Goldfish: 9 seconds. Human: 8 seconds.

Good design keeps everyone happy: you, your audience, Google, and all the rest. And that’s a very big deal. After all, the Google algorithm changes a mere 3,000 times a year, which is just slightly challenging to track on your own.

Your website consultant understands the importance of a well-designed website and will help you create a site that covers all key areas of web design:

  • Graphic design for the web
  • Interface design
  • Authoring
  • User experience design
  • Search engine optimization (SEO)
  • Search engine optimization (SEO) Even helping decide on the right platform (WordPress, Shopify, hard code/languages)

A web design consultant helps you handle all the little details while still seeing the big picture of your online presence. When you add a web design consultant to your team, you’ll instantly gain expert insight from somebody who’s seen it all.

The difference between website design consultants and website developers

It’s important to understand what the difference is between hiring a website design consultant and hiring a website developer. The two roles are actually entirely different and each handles different aspects of the website development process.

As discussed above, website design consultants focus on the overall website strategy and develop a clear design and technical roadmap, steps that need to be taken to create a high performing website.

Website developers implement the technical aspects of the roadmap, focusing primarily on coding a functioning website that meets requirements set by you and your website consultant.

The roadmap becomes an important tool for a web developer, by helping them to avoid over-engineering. This ensures that you are getting everything you need and not more or less.

Are you a good candidate for web consulting?

If you’re wondering whether your company really needs web design services, here’s something to consider. Most websites, even the best ones, have glitches and outdated design details that are begging to be addressed.

Companies rarely do a complete redesign, but they are constantly making site enhancements to better serve their customers. How about your company? Are you relentlessly improving your site?

If not, read on. Our web consultants shared some of the most common problems we’ve seen on our clients’ sites that make us cringe a bit and suggest website design consulting services.

  • Your site hasn’t been redesigned in years
  • You’re not attracting fresh business
  • The site attracts but doesn’t convert
  • Visitor time-on-site is very low
  • You don’t have a web presence at all!
  • Your business is growing and has outgrown its current site
  • Your business model is changing
  • You’re an exclusively online business
  • Has slow-loading pages
  • Glitches and error messages
  • Old-fashioned, outdated design
  • Loud and distracting elements
  • Hard-to-read content
  • Lack of mobile-friendliness
  • Missing/low-quality photos
  • No modern SEO

A website design service will help you address these critical issues and create a seamless site that converts passing interest into loyal customers. Before hiring a website consultant, ask to see their portfolio and/or case studies that show their expertise.

What’s a User Interface and User Experience Consultant (UI/UX)?

UI and UX help you get the most out of your web design dollars, so let’s get more familiar with this part of the web design consulting process. Tapping into the web consultants expertise in user interface (UI) and user experience (UX) consulting is one of the keys to providing great website design consulting services.

User experience consultants are trained in the art of the user-first approach, which focuses directly on the needs of your site visitors. Their knowledge is based on human psychology and years of studying and keeping up with changes in how people use the internet.

These web experience experts save development time by designing things to work smoothly right from the start.

Eight ways a UI/UX consultant can help your business

A skilled UI/UX consultant gains deep insight into your business and its target audience. With their user experience consulting background, they can work their magic on your site.

  1. Minimize site errors and glitches.
  2. Enhance site performance and engagement.
  3. Reduce lead time to launch new pages and content.
  4. Perform site A/B testing for decision-making.
  5. Limit your website spending and maintenance.
  6. Foresee site issues, so your audience never sees them.
  7. Give you a realistic user perspective.
  8. Analyze and share metrics that help your business grow.

Can your business benefit from UX/UI consulting?

If your business falls into one of the following categories, you’re a great candidate for UX/UI consulting services.

  • You have a high number of site visitors, but a low time-on-site. This indicates they’re coming in droves, but you’re driving them away.
  • Users go straight from your main page to the “help” or “contact” link, indicating they’re giving up and hoping for answers from humans.
  • You’re receiving negative feedback about your site through surveys, forms, or social media.
  • Your site isn’t achieving its desired action through call-to-action (CTA) buttons and links.

A website design service will help you address these critical issues and create a seamless site that converts passing interest into loyal customers. Before hiring a website consultant, ask to see their portfolio and/or case studies that show their expertise.

How 729 Solutions’ Web Design Consulting Services Can Help My Company Achieve Better Results

When it comes to web design consulting and UI/UX consulting, 729 Solutions has over a decade of experience helping businesses across a wide range of industries to improve the performance of their websites.

When you hire 729 solutions as your web consulting firm, you are taking a step that places you in the ranks of the world’s most successful companies that are passionate about growing their business and recognize the importance of a users site experience helps them to get what they want out of every interaction.

With 729 web consulting services, you don’t get just one person, You get a team of experts that partner with you, look at everything about your business, identify hidden issues, and set priorities and help you define the meaning of success for your project.

Your 729 web consultant will tackle tasks like:

  • Identifying your target audience
  • Creating site user personas
  • Create a well structured sitemap
  • Creating your website content strategy
  • Making specific content recommendations
  • End-to-end site design and development
  • Site tracking and analytics
  • Strategic planning to boost your business

Let us help you prove the ROI of good web design to your decision-maker.

Get our free guide, How to Convince your Boss to Invest in a Web Design Consultant, and learn about our three-part framework will provide you with concrete guidance that’ll have you persuading your leaders in no time.

About 729 Solutions

729 is a team of hard-working designers, developers, project managers, and solutions architects. We are problem solvers who come up with new ways to make technology faster, safer, and easier. We are builders who create experiences and products that people love. We integrate complex systems in the simplest ways possible. We help fast-growing companies and their customers do more.

We’ve been engineering amazing technology for 15 years and we want to do it for you.

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