Unveiling AI’s impact and why your business needs transparent AI policies

Are you prepared to tackle the challenge of being transparent with your AI implementations? Brandon Tidd, Zendesk Architect at 729 Solutions, talks about how crystal-clear AI policies are not just beneficial but essential in building a foundation of trust with your customers.

Video Highlights

• A Transparent Revolution — Gain insights into why AI transparency isn’t just a trend but a necessity for lasting customer relationships and brand loyalty.
• Customer Concerns Meet Solutions — Delve into the core reasons behind growing customer apprehension towards AI and how 729 Solutions can help you tackle these issues head-on with clarity and openness.
• Practical Steps Forward — Develop actionable strategies for implementing transparent AI policies in your business setup, ensuring you’re not only compliant with regulations like GDPR but also leading with innovation and integrity.

Why This is a Must-Watch

In today’s fast-evolving digital landscape, aligning your business practices with AI transparency is a critical step towards sustainable growth. Whether you’re a startup navigating new technologies or a seasoned entity pondering over AI implications, this video serves as your roadmap to integrating AI with integrity.

Take Action Today

Ignite a culture of trust and transparency within your organization by starting with informed leadership. Register for Zendesk CX Trends 2024 for more on AI transparency and how to join the movement towards more responsible AI deployment.

Video Transcript

James: Are you losing customers because you’re not open about how your company is using artificial intelligence? 

Hello. My name is James, Studios Director at 729 Solutions, and joining me to talk about the need for AI transparency is Brandon Tidd, Zendesk architect at 729. 

Hello and welcome back, Brandon. 

Brandon: Good to be here.

James: AI is quickly changing how businesses operate. And with that, transparency has become a key priority. Brandon, can you talk to us more about how this is having an impact on customer experience? 

Brandon: Yeah, I think especially since the advent of GDPR and some of the privacy regulations coming out of the EU, we’re starting to see more customers focused on where their data is being shared.

And what is even more so apparent with Generative AI. Nobody wants the model to be trained on their data. And so it’s really critical that customers are cognizant of where data is being applied and where data is being shared. 

We’ve seen a lot of third party apps come up in the Zendesk marketplace that are leveraging a Generative AI component, but those may not be the best solutions for companies that have sensitive data internally because those data, in order for it to process, has to be shared. Oftentimes, it’s being shared with OpenAI, and it’s totally up and up.

But you do have to be aware of how these models work. And that’s why partnering with the consulting firm like 729 can really help you educate… get educated, rather, on the space to understand the way, not only Zendesk is leveraging AI, but how AI works in general so that you can make informed decisions and protect customer privacy. 

James: Brandon Tidd, Zendesk Architect at 729 Solutions, where we are a full service agency providing design, development, professional services, and AI consulting. Visit 729solutions.com to learn more about us. 

Zendesk’s CX Trends 2024 virtual event is today. Check the video description for a link to get registered and to download the CX Trends report.

Thanks for speaking with us, Brandon.