Mobile Responsiveness or Mobile Friendly accommodations (for B2C and B2B)
With more than half of all web traffic and organic searches coming from mobile phones today, your website needs to work on multiple screen sizes – even if you don’t think users are looking at it from all of those screens.
Don’t skip the mobile mockups, and certainly don’t skip the development time to implement mobile-friendly best practices. You might even consider a mobile app as well. Could your specific use case benefit from the native functionality phones and tablets can offer?
Mobile Responsive Website Design is Important for B2B and B2C
You may be thinking that this point only applies to B2C companies, that no doubt draw in large amounts of mobile traffic, but is mobile responsiveness really that important for B2B companies?
It’s true that on average, B2B companies are likely to receive between 20% and 40% of their traffic from mobile users and that mobile traffic for B2B companies tends to result in fewer conversions than desktop traffic.
Don’t be too quick to write off the importance of mobile responsive web design for a B2B company. One critical note to make, though, is that many times, B2B buyers will have a mixed-device buyer’s journey, beginning their research on a mobile device and completing on a desktop.
This means that the 20-40% of traffic coming to your site from a mobile device could actually be an opportunity to make a positive first impression and to inspire first-time visitors to return to complete their research by visiting your site again from their desktop.
You only get one chance to make a first impression. Not optimizing your site for mobile could mean that you are losing opportunities and driving potential customers to your competitor’s mobile-friendly site.
According to the latest data, in 2019, 52.2 percent of all web traffic came from mobile phones (this does not include tablets or other mobile traffic) and 59 percent of organic search traffic came from mobile devices. Source: Mobile Vs. Desktop Usage (Latest 2020 Data), broadbandsearch.net
Mobile Responsive Website Design is Important for SEO
Secondary to your users’ experiences with your site, but still greatly important, is that Google rewards sites that are mobile friendly. Google’s mission is to help users find the answers to their queries as quickly as possible, which means providing search results that are relevant to the intended search and that help the user easily find what they are looking for.
Due to the fact that the majority of Google’s traffic has been coming from mobile devices in steadily increasing volumes over the past several years, they recently introduced a mobile-first indexing initiative to reward websites that make mobile their priority by giving them priority in search engine rankings over those that do not.
Why Mobile Optimization is important:
- Mobile optimization means higher search rankings, which means greater traffic potential.
- Not optimizing your website for mobile means leaving money on the table.
- Not optimizing your website for mobile also means you are potentially driving potential customers to your competitors.
Want to know even more about responsive websites? You’ll want to check out our recently updated article all about responsive web design.